I was reminded the other day about a story I read regarding the world renowned Picasso. Apparently, Picasso was in a restaurant when a woman approached him with a napkin and asked him to scribble something on it for her. She added that she would be willing to pay whatever he deemed appropriate for this. Upon completion of this impromptu sketch, he gave it to the lady and said that it would be $10,000. The lady was aghast retorting that this artwork took under a minute to produce. Picasso stoically replied that it took him over 40 years to produce.
This story holds true in so many aspects of life. Picasso knew the value of the many years of hard work, practice, and study to hone his craft to the point that allowed him to create great works of art on napkins within minutes. To the eye of the beholder it may seem ridiculous asking $10,000 for artwork produced on a napkin by Picasso. However, we know today that napkin would garner far more at a Christie’s auction in New York. Also, the fact that a lady would seek out this artist in a busy restaurant and ask for a sample of his work seems to prove that he was more than some “starving artist” and thus his renderings should hold much greater value.
Experts in any career field are valued for their knowledge because they have honed their craft to an art form. Not only are they able to produce value greater than their counterparts, but their advice is priceless for those who wish to know what it takes to achieve success in that arena.
I love this story because I have been able to see a modern day rendition of this as business leaders, politicians, and civic leaders have flocked to mid Michigan to discuss a wide range of topics with Orrin Woodward, Chairman of the Board for our company. His business savvy and engineering expertise have been noted in best selling books around the country and his exploits include numerous registered US patents currently in production in the auto industry. As a high paid public speaker and former consultant to Fortune 500 companies, his market value is worth its weight in gold. Just like Picasso, he too has used a lifetime of education, practice, and real world experience to hone his skills which allow him to bring value to the market place. However, the true test in a free market is how the market responds. Businessmen, politicians, and civic and corporate leaders travel from all over North America to meet with Orrin Woodward because they value his knowledge and expertise. They are simply seeking answers and insight that can only be gained by someone who has perfected their trade to an art form over a lifetime.